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What is Search Engine Optimization - SEO ?

It is a process in which the websites are being improved internally and externally both so that due this the organic visibility for search engines can be increased. In seo the websites codes are edited and also the contents of websites also be improved in order to make them seo friendly.
When search engine identified your website presense it will check all the content and codes of your website. It did this in order to analyse the content to determine the content displayed on the search engines results. Any page must contain meaningful and comprehensive content and also contain keywords as much possible. Some search engines focus on the back links and the number of links attached with your websites also prefer the pr ranking of the websites.

Importance of SEO


Seo helps any website to gain more and more traffic and more publicity. These number of visitors proves the organization status and also the level of revenue generated for the organizations. The main aim of seo is to make websites appears on the top most result of search engines. Its not so easy task its comparatively very difficult and wants very much hardwork and researches. Search engine analyse websites on the basis of various rules and techniques and on the basis of contents your websites  providing to users. After proper analysis search engines also recommends the necessary action have to be taken in order to  improve your website health and ranks.


Some of the points that have to kept in mind in seo :


Title tag of website : Title tag must contain words related to your contents and matter and mentioned more as more possible in title. In title there must be 70 to 80 characters.

Robot.txt: There are some files  directories or pages there in websites. Robot.txt tells the search engine not to scan those of them. There is the need of robot.txt if anyone wants  some of the pages and directories of websites had not to be scanned.

Discription tag : Each websites have their discription tags which have more than 300 charecters. The dicription tag for a website should be unique and according to the contentof the pages.

Heading tag : There should be a h1 tag on a website page which clarifies visitors about the content of website. It should not be much longer. The h1 tag comprises of most important keywords of website. The h1 tag of each page should be unique. H1 tag display the content should not displayed on search engines.

Image tag : It impoves the site health and also improve the value of your website in search engines. The image existing on the website pages tells about the content of your websites and also the users feels interesting to visit them again and again. Make sure to using correct alt tags and also mentioned about the image. These image files should be properly named and  displayed properly. Using alt tag for images is one of the important issue that should be thee on your websites. This will improve your rank and also the image search status of websites on search engines.

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